On August 19, World Photography Day is celebrated.
Repassa as a sustainable fashion e-commerce , needs fashion photographs to be able to sell and promote its products . So this week, we want to tell you a little bit about the trajectory of these fashion photos and productions that didn’t always exist and are closer to our past than you might think.
The history of fashion photography is totally linked to fashion magazines.
And the evolution of the two went through very similar trajectories.
In the mid-1900s, with the photographer Edward Steichen and Baron Adolf Meyer, the first fashion photographs were created. Until then, magazines and catalogs used illustrations, without unusual scenarios and poses. Pioneer Baron Adolf de Mayer took his first fashion photo for Vogue in the early 20th century. And in 1932, the first colorful fashion photograph was published, also in Vogue, a girl in a bathing suit, holding a beach ball, photographed by Edward Steichen. For both, fashion photography needed to convey the idea of a dream.
After 1930, fashion photography became a visual genre with its own language.
Until the mid-1960s, the models used were not celebrities, and the photographs were nothing like what we know today. But, with the growth of the niche, important models and celebrities started to pose for the photos.
After 1930, fashion photography became a visual genre khaadi sale with its own language. Until the mid-60s, the models used were not celebrities, and the photographs were nothing like what we know today, with the growth of the niche, important models and celebrities started to pose for the photos.
In addition, with the emergence of designers such as: Christian Dior , Hubert de Givenchy and Balenciaga who transformed some feminine clothing , the photos became increasingly desired. Mainly due to the influence of photographers Helmut Newton and David Bailey, so little by little more focus was given to models and clothes used.
In 1990, Peter Lindbergh was asked to photograph the new woman of the 90s.
And the photographer said that it would be impossible, because the concept of beauty had expanded, and could not be represented only by a blonde woman with blue eyes. The changes were already noticeable, so that same year, one of the most iconic fashion covers of all time is launched, considered a milestone in the birth of supermodels.
Over the years, fashion photographs have become part of people’s daily lives, being seen by magazines, televisions, social networks, newspapers and other media. Today, it is common to find reproductions of famous photos on many instagram and pinterest accounts . And the famous editorials, in addition to selling and communicating with people, also have a khaadi summer sale political and philosophical role.
Here at Repassa, we love to produce editorials and stills for you, and everything we use is available on the website, which is always receiving news, see some of them: